Meet Agnes Koh
Expertise that Inspires Transformation
With over 30 years of experience in etiquette, image, wellness and professional development, Agnes Koh has dedicated her career to helping individuals and organisations elevate their presence, confidence and impact.
The Foundation of Success
Step into the world of Agnes Koh, the dynamic President and Founder of Etiquette & Image International, whose unparalleled expertise and influence have shaped the future of etiquette, image, and lifestyle training. Renowned for clinching the prestigious Expat Living Readers’ Choice Gold Awards in 2019 and 2020 for Adult Learning and the Promising SME 500 Award in Singapore, Agnes stands as an icon of sophistication and success.
With over 30 years of experience, Agnes embodies the essence of a multi-faceted leader. Her career spans across diverse sectors, from being an Etiquette Master Trainer to a Strategic Partner of SportSG | GetActive! Singapore, where she produces engaging digital content that champions wellness and celebrates a stronger Singapore through sport. Her work with over 10 million viewers during the COVID-19 pandemic showcased her ability to inspire, connect, and uplift through innovative wellness and fitness content.
Master of Elegance & Expertise
Agnes’s expertise transcends industries. Her IMM Shopping Mall studio is a beacon of excellence where she offers her mastery in:
Agnes’ Clientele & Triumphs
Agnes has left her mark on a diverse array of global giants, including:
- Standard Chartered Bank
- SMRT Corporation Ltd
- Hewlett Packard Singapore
- Ministry of Foreign Affairs
- Philips Electronics Singapore Pte Ltd
- Neptune Orient Lines (NOL)
- Comfort Delgro Corporation Limited
- Singapore Armed Forces
- Abbott Singapore
- Changi General Hospital
- BreadTalk Group Ltd
- Shake Shack Singapore
- Mitsui Chemicals Asia Pacific Ltd
- Volkswagen Group Singapore
- GlaxoSmithKline Pte Ltd
- Genting Hong Kong Group of Companies | Star Cruise | Genting Cruise
As the dynamic President of The Etiquette Alliance International, she’s not just leading; she’s revolutionizing the way we see etiquette globally. Heading up accredited train-the-trainer programs, she’s on a mission to empower emerging leaders in Etiquette and Protocol across the Asia Pacific. Client testimonials rave about her vibrant, motivational teaching style.
A Library of Knowledge
Agnes has channeled her deep-rooted values in etiquette, image, protocol, and wellness into authoring five influential books:
- ‘Presence, Proficient, Professional’
- ‘Seasonal Colours to Slimmer, Gorgeous and Attractive You’
- ‘Gentlemen’s Guide to Personal Brand’
- ‘The Art of Hosting, Entertaining & Dining Protocol in a Cosmopolitan City-State with Diverse Metropolis’
- ‘Children’s Manners Activity Book’
Agnes’ National Media Spotlight
Agnes lit up the screens on Singapore’s MediaCorp Channel 8 and Super Family 2, showcasing her finesse in Fine Dining and Social Etiquette. She dominated the airwaves during National Etiquette Week, engaging listeners on Radio 938 Live, Power 98, and 88.3 Jia with compelling etiquette insights. A frequent face in print and social media, she’s pooled all her wisdom, experiences, and digital teachings onto her thriving YouTube channel.
Her Skills And Impact
With a BA (Hons) in Business and Marketing from the University of Portsmouth, UK, Agnes’s resume boasts senior roles in top-tier hotels and hospitality, mastering everything from food and beverage to MICE. She’s orchestrated major events, rubbed shoulders with Singapore’s key political and celebrity figures, and earned rave reviews for her stellar service, epitomized by an “Outstanding and Friendly Service Towards Guests” accolade.
Agnes’ Recognition
- 2025 – Top Best Companies Singapore
- 2020 – Gold Award for Adult Learning, Expat Living Readers’ Choice.
- 2019 – Winner of Expat Living Readers’ Choice Awards.
- 2014 – Promising SME 500 by SMBA, Small Medium Business Association
- 2011 – “Most-Loved Beauty Professionals” Holy Grail Beauty & Fashion Awards.
- 2009 – Successful Entrepreneur 2009 by Singapore Today Commemorative Magazine.
Transformative Workshops and Training
Agnes’s commitment shines through in the hundreds of workshops she’s facilitated, where her engaging, energetic approach has motivated countless trainees. Her workshops are transformative experiences that foster deep, lasting relationships with a diverse range of clients. Her train-the-trainer etiquette proficiency and international style & image coach certifications are just the tip of the iceberg. Agnes covers everything from Corporate Impression Management to Social & Dining Etiquette, Youth Image & Deportment, and beyond.
A Global Impact
Her influence stretches far beyond Singapore, having organized retreats in Indonesia, Thailand, Vietnam, Cambodia, Malaysia, and China. These retreats are immersive experiences where participants engage in a holistic lifestyle transformation, covering health, fitness, image, beauty, and more. Agnes’s vision of a positive, healthy, multicultural, holistic, and abundant life is not just a dream but a reality she creates for those around her.
Academic Achievements And Professional Prowess
Her academic journey took her to the University of Portsmouth, UK, where she earned a Bachelor of Arts (Hons) in Business and Marketing. This was just the start. For two decades, she mastered the art of senior management within the luxury hotel realm, diving deep into the intricacies of food & beverage, room division, M.I.C.E, tourism, travel trade, and more, shaping her as a force to be reckoned with in the industry.
Agnes’s repertoire of training is vast, covering over 20 fitness and 10 soft skills programs, blending them seamlessly to craft the most effective training sessions. Her leadership in organizing retreats across Asia underscores her commitment to fostering a culture of health, fitness, and well-being, painting her as a holistic mentor.
With certifications that testify to her prowess in etiquette, protocol, image, and wellness coaching, Agnes stands tall as an authoritative figure in her field. Her influence stretches far beyond the conventional, cultivating a lifestyle of positivity, health, and holistic abundance.
Agile & Scrum Mastery
Agnes is a master at adapting to the ever-changing digital world. She’s helped many businesses improve their image and reach more people. She believes in working together, being honest, and always trying to get better.
Agnes’s secret to success is her focus on continuous improvement. She always aims to deliver the best possible results for her clients while staying true to her values. Her positive attitude and appreciation for her team create a great work environment.
Certifications Galore
With a prestigious BA (Hons) in Business and Marketing from the University of Portsmouth, UK, Agnes holds a treasure trove of certifications, including:
- International Protocol Manager, Protocol School of Washington, PSOW
- Image Consultant, Canada, AICI CEU
- Business Etiquette & Protocol Consultant, Canada, AICI CEU
- Advanced Colour Analysis, International Image Institute, Canada
- Executive Refining Image, International Image Institute
- Master Business Etiquette & Protocol, IBICA
- American Business Etiquette Trainer, ABETA
- Children Etiquette Trainer, Florida, U.S.
- Certified Behavioural Consultant, IML USA
- Makeup Artistry Exposed, The Makeup Show, New York
- Certified Scrum Master (CSM), Scrum Alliance
- ICAgile Team Facilitation, ICP-ATF
- ICAgile Coaching Certification, ICP-ACC
- ICAgile in Marketing, ICP-MKG
- Diploma in Holistic Wellness, C.H.Ed, UK.
A Living Inspiration
Agnes is a true inspiration—an exemplary mentor for millennials and professionals alike. Her unwavering confidence, elegance, and passion for excellence create transformative experiences, guiding individuals to become the best versions of themselves.
Her legacy shines bright as she continues to lead with purpose, love, and a relentless pursuit of a kinder, more beautiful world.
